Digital marketing can be a bear. There’s no doubt about that. Creating content, promoting blogs and analyzing results can make your head spin. Marketing is a 24-7, never take a break kind of job. When you feel like throwing in the towel, remind yourself of why you got into the business in the first place. […]
5 Ways to Grow Your Brand on LinkedIn
LinkedIn is undoubtedly the largest and most powerful professional networking tool. Founded in 2002 by Reid Hoffman, LinkedIn has risen to digital stardom by being the go-to source for job seekers and employers. What most people don’t realize, however, is that LinkedIn can also be used to grow brands. Whether you’r seeking to find qualified employees […]
How to Stay Ahead of the Social Media Curve
Let’s have a moment of pure honesty. No one is TRULY on top of all things social media. Every day, every hour, there’s a new feature released that’s all the craze. If you work in marketing, you’ve probably experienced that moment of panic when your pal says something like, “Hey, don’t you love that new […]
How to Get More User Generated Content
User generated content is the best marketing you don’t have to pay for. All created by your customers, user generated content includes blogs, social media posts, videos, images, podcasts — pretty much everything under the social media sun. It allows you to grow, engage and convert potential customers into loyal consumers. (According to Bazaar Voice, 64% of […]
5 Brands to Follow on Social Media in 2017
Social Media saw a lot of action in 2016. From the presidential election to Facebook introducing Facebook Live and Instagram following suit, it seemed like digital communication was amplified this past year. As we look ahead to 2017, we have no doubt social media will continue to play a key role in how people share […]