In a social media rut? It happens to us all. We run out of fresh ideas and are left with a blank social media content calendar. It’s a syndrome that happens when you stay too close to the product and forget how to approach your marketing like an outsider — like your customer. If you […]
What’s the difference between a business and a brand? Not much — except one key quality: Personality. Sure, a business has personality. But a brand IS personality. There’s a big difference. People buy your product because of your brand, not your business. Think about it. We buy certain products because we associate that product with a […]
Have you ever noticed how some people seem to “do it all?” They accomplish a long list of tasks every day and don’t even seem to break a sweat. Chances are, these people we love to hate are executing one of the below strategies to simplify their workflow. Simplifying your workflow can have an extreme […]
You’ve probably heard the old saying that “you can’t take likes to the bank.” While this is certainly true, it’s still important to have high engagement on your business’s social media platforms — especially Facebook. If you’re on a budget — or simply want some easy every-day ways to increase your page engagement — then […]
We all know that five-star reviews are like social media gold. If you don’t already, you should routinely be checking your Facebook, Google page, Yelp page and anywhere else where reviews may pop up. Getting good reviews, however, is only the first step of the social media engagement equation. Once you get positive reviews, you […]
