What’s the main goal of social media? Engagement. Engagement encompasses a lot. Likes, shares, comments — these are all ways that your audience can engage with your product. Part of the appeal of having high-engagement rates is being able to gain new followers who might become new customers. Here’s an example — Sally loves a […]
Websites can be fashionable, too. More importantly, an outdated website can convey outdated skills. Even if your product is valuable, an “old-looking” website can communicate that you’re behind the times. Since the dawn of online-purchasing, companies have been updating and simplifying their website to make their user experience exceptional. Less clutter and speedy checkout is […]
On any given day, about 80 million photos and videos are shared on Instagram, receiving an estimated 3.5 billion likes. The average Instagram user is between 18 and 29 years old, but that range is quickly expanding to include multiple other generations of users. With the world seemingly on Instagram, it’s logical that you’d want […]
If you’re in the digital marketing world, chances are you’ve heard the phrases “pay-per-click” or “cost-per-click” thrown around a few times. They’re one in the same, and they have the power to get your product in front of your audience — a lot. In simple terms, pay-per-click (PPC) is an internet advertising model that’s used […]
Imagine this. There’s a new restaurant in your neighborhood. You take your family out on a Friday night, eager to try the new establishment. After patiently waiting for a table, you’re finally greeted by your waiter, who forgets the night’s specials and fails to refill your drink throughout the meal. When your food finally arrives, […]
