PPC (Pay-Per-Click) Advertising
A Smart Way To See Quick Results
Your customers are using the internet to search for products and services, which means there’s an active audience looking for what your business offers, and an opportunity to make a sale. PPC (pay-per-click) advertising helps you get in front of your target audience through a precise level of advertising.
What is PPC?
PPC is an online advertising model where businesses run ads over the internet and pay a fee each time their ad is clicked or viewed.
It provides an opportunity for advertisers to place a bid for ad placement on various online platforms for their business. Advertisers use PPC to drive traffic, sales, and inquiries from their target audience to their business.
With PPC advertising, you have much more control over your ad campaign’s performance because of the data collection available. Most PPC platforms provide detailed information to help with targeting, meaning you can position your ad to get in front of customers that fit your exact demographic. Additionally, you can evaluate each ads’ views and clicks, and make any changes necessary to improve your campaign’s performance.
Benefits of PPC Advertising:
- A targeted and effective way to reach your ideal customer
- Only pay for clicks, so you’re in total control of your budget
- Everything can be measured, which means you can refine your ads until they produce a positive ROI.
- Drive warm leads and improved sales when you reach customers more likely to convert
Different Types of PPC Ads:
When it comes to PPC there are many different types of ads to consider:
This option lets you run ads on Google. These are the most common ads you’ll see in search results and are tagged with the word “ad” to indicate paid content.
Bing Ads, also known as Microsoft Advertising, lets you run ads on Bing, Yahoo, and AOL.
These ads appear on Google’s partner websites. Instead of being all-in text ads, these typically include a photo and text.
Social Media Ads
Social ads are one of the most popular types of paid advertising. These ads appear in social media feeds on a variety of platforms such as Facebook, Instagram, and LinkedIn. These ads are tagged with the word “sponsored” to indicate paid content.
How to Choose the Right PPC Campaign
Choosing the right PPC platform depends largely on what your goals and objectives are. Each campaign yields different results, so it’s important to first have a clear picture of what your expectations are. Your goals could be adding more qualified leads to your sales funnel or increasing the number of visitors to your landing page. Your objective might include building brand awareness and online visibility.
Determining your customer demographics and where to best reach them is another important factor in choosing the right PPC channel for your business. Essential information like your audience’s buying behaviors will help you determine the best platform to connect with them. Finally, some PPC channels charge more per click than others, so it’s important to factor in your budget when making a decision.
How We Can Help
As a business owner, your priority is minimizing unnecessary spending and maximizing results. A lot goes into building a successful PPC campaign, and it’s constantly changing. From keyword research, competitive keyword bidding, conversion tracking, and strategic ad design, it’s important to understand the factors that go into a winning campaign to put your ad in the best position for a high return. In other words, you have to know what you’re doing to achieve the best results.
This is where an experienced PPC agency comes in. We spend countless hours understanding how to effectively reach your target audience so you don’t have to. We conduct A/B tests to determine the version of your ad that is performing better and make the needed refinements to optimize your campaign. Furthermore, we understand the criteria search engines look for when ranking ads, we can position your ad to get a better conversion rate, and drive down your cost-per-click (CPC).
With us, you don’t need to worry about wasting time (and money) on ad campaigns that don’t lead anywhere. From Google Ads to Facebook Ads, your PPC campaign is in good hands.
There is no one-size-fits-all price when it comes to PPC campaigns. While there are certain aspects you can control — your max bid and quality of your ads —the amount you spend are dependent on several variables and your budget.
Businesses utilize PPC advertising because of its ability to target a particular audience. It is also extremely cost-efficient because you only pay when someone views your ad. Businesses can specify where they want their ads to appear and target people who are already searching for items related to your business. In other words, people are more likely to purchase your products or services.
While there are many forms of PPC advertising, the most common is Google AdWords. These ads appear when people search for things online using a search engine like Google. Another form of PPC paid ads on social media networks like Facebook, Twitter, and LinkedIn. These ads appear in your newsfeed as you scroll and can be identified by the word “sponsored” at the top of the ad.
Once your ad is ready, you can instantly start running your campaign. That being said, continued tweaking is needed to see optimal results. A PPC campaign should run for at least three months to gather enough information and makes necessary adjustments. It’s important to have enough time to gather enough data to optimize your PPC ads.