Set Your Marketing Strategy Up For Success
One of the most overlooked pieces of a well-executed marketing strategy is the ability to see the results. If you can’t track what’s working and what’s not, you’re letting your marketing budget go to waste. When equipped with powerful ROI tools you can increase the effectiveness of your campaigns and allocate your marketing dollars wisely.
Free Local SEO Report
Are You Visible?
Do you know if your business can be found where your customers are looking? Incorrect listings, errors, and inconsistencies can be the main reason why prospects can’t find you online. Customers frequently seek company hours, location, directions, and online reviews when checking out a business, and they expect that information to be accurate. Any misinformation can hurt the reputation, ranking, and revenue of your business.
Check Your Business
Our Free Local SEO Report provides insight on how your business appears across multiple directories and search engines. It identifies any critical errors in your NAP (name, address, phone number), and highlights any missing or inaccurate citations that are hurting your listing. This tool thoroughly checks how your business is represented online and provides a detailed report on whether or not your business is optimized for local search.
Find out instantly how your business information appears across the internet by running our Free Local SEO Report now.
NAP: Name, Address, and Phone Number
One of the major issues we find with companies optimizing their own digital footprint on the internet is NAP. So, what is NAP? No, we are not talking about something you do on a Sunday afternoon. In the Digital Marketing world, NAP stands for Name, Address, and Phone number.
The key to NAP is to make sure that all of the listings you put on the internet have the exact same information and format for those 3 items. Think of the internet as a 2-year-old. They tend to get confused easily, so imagine how confused and frustrated they would be if you told them you have 3 different first names.
The same logic applies to your business on the internet and how the search engines identify you. For example, you could list your business name with LLC or without LLC. Your address could be listed with Drive spelled out in one place and abbreviated as Dr. in another. If search engines can’t figure out who your business is because of inconsistencies, you will lose preferential treatment over competitors.
An Easy Solution
How do you know if your business is confusing to the search engines and if your NAP is the best it can be? No worries. We have provided you with a tool that can do a sample scan of the internet to see how your business looks. It will ask for some basic information to perform the scan, and you will be able to see your results quickly. A report will be e-mailed to you for your records.
Don’t worry if the results are not perfect, because you will have the option to find out how to fix them. Simply click on the button and fill out your main company information and one of our Digital Marketing Specialists can set up a call to tell you the steps needed to get on the right track.
How can you successfully track your marketing dollars? The answer is simple: a marketing dashboard. At its core, a dashboard answers the question “how are we performing?” Much like the dashboard of your car, it helps guide the direction of your efforts by showing you what’s going on under the hood.
A dashboard is a reporting tool that provides instant and continuous visibility into all aspects of your campaign. Inbound calls, online searches, and website traffic are all tracked and reported in one online application. The ability to instantly monitor your results in real-time enables you to make data-driven decisions and maximize your ROI.
Our exclusive marketing dashboard, DASH, is designed to track activity, provide analytics, and visualize performance. These analytics can be further filtered by specific parameters, helping you make key decisions on your business. Here are just some of the analytics DASH can provide:
With call tracking, you have the ability to know where each call originated from. It works by creating a unique phone number and attaching it to each individual marketing initiative of your campaign. The lead source can then be identified and tracked by its “new” number. These analytics help you understand where your calls are coming from and which source is producing the most call volume.
DASH captures all your tracked calls and provides various reports to help analyze your data. You have the ability to view a total summary of incoming calls and separate your call volume by location. It also provides stats such as totally unique, or new customer calls, average duration, and how many calls were answered. It is valuable to see how many customers were able to speak to someone at your business. After all, missed calls are missed opportunities for conducting business.
Another critical piece of our marketing dashboard is web analytics. This tells you who is coming to your website. Website analytics provide data on new visitors as well as returning users. Providing further insight into how many new leads are making contact with your business online.
Beyond just traffic to your website, DASH, also tracks pageviews and page sessions. Pageviews are the number of times your webpage was loaded. Page sessions are the user’s interaction with your website, meaning, the amount of time they spent on any given page. All this data gives you useful information on the user’s journey and how they got there.
Nearly all marketing initiatives can be tracked within DASH and customized based on what you want to track. You can easily monitor the performance of various ads and make any needed changes before costs add up. Running an email campaign? Key metrics can provide open and click rates, the number of leads generated, and list growth. You can also get in-depth information on which social media efforts are resulting in more traffic to your website.
DASH can further break down data reporting by week, month, and year. This can assist in determining if external factors may have any impact on your customer’s behavior. Do you know if the weather or a certain month has an effect on the volume of your business? Having this knowledge will help make better decisions on when to adjust your marketing.
How We Can Help
The end goal of any campaign is more calls and more business. When new prospects are calling your business it’s important to identify how they found you because it gives you insight into which marketing initiative is generating more leads.
We believe in the power of ROI tools that give immediate results right at your fingertips and help grow your business, which is why we utilize our own comprehensive Local SEO Report and marketing dashboard, DASH, to help our clients get the most out of their marketing.
ROI Tools FAQs
A marketing dashboard and a local SEO report help provide businesses with useful insight into their marketing and online visibility effectiveness. By understanding their marketing campaign’s effectiveness, businesses can allocate their marketing dollars wisely and improve their ROI.
A marketing dashboard, DASH is designed to track activity, provide analytics, and visualize performance. These analytics help gather valuable information about your business and help businesses make data-driven decisions and improve their ROI.
One of the most overlooked pieces of a well-executed marketing campaign is the ability to see the results of your efforts. You can build the most elaborate marketing plan, but if you can’t track what’s working and what’s not, your letting your marketing budget go to waste. With the right tool in place, you can increase your campaign’s effectiveness and allocate your marketing dollars wisely.
A marketing dashboard should include a summary of all your marketing traffic. This includes email campaigns, inbound calls, social media metrics, and clicks to your website, to name a few. These metrics should all be presented in one location to help understand where your leads are coming from and to make any needed adjustments.