SEO (Search Engine Optimization)
We’re in the business of getting you more business.
Search Engine Optimization is the portal into your business. It’s designed to help people find exactly what they are looking for. The vast majority of consumers begin their search for businesses online. So, how do you ensure that your business is highly visible and easy to find online? That’s where’s SEO comes in.
What Is SEO?
Search Engine Optimization is the process of getting more traffic to your website through organic search queries. With the right techniques, we are able to structure the content on your web pages in a way that search engines can understand, and ensure that when a user is asking the search engine a question that relates to your site, it will display your content on the results page.
Why Is SEO Important?
Search engines process billions of queries per day. Optimizing your content for search engines is the only way to gain visibility and attract organic traffic.
When people visit the internet they are searching for answers and it’s the search engine’s job to gather all the data and present the most relevant answer to the searcher’s inquiry. This data is collected through crawling and indexing. How well your website has been optimized for search engines will determine how your content is cataloged, and ultimately, how well it ranks when people are searching online for your services.
SEO is complex and requires a thorough understanding of the ever-changing algorithms. There are specific techniques that improve your chances of ranking higher in search results. Not using these techniques can severely hurt your chances of being seen. Knowing the right keywords that your target audience is searching for and incorporating that into your content is a must.
An effective strategy has a lot of moving parts. To guarantee that you capture the highest amount of target leads, it’s imperative that we keep up with the ever-changing SEO landscape. Businesses that maintain consistent and useful information on their websites and apply specific optimization techniques will receive far more favor from search engines than those who are not. Here’s a breakdown of what goes into a successful SEO campaign.
Keywords are important in determining which queries your website will rank. It’s important to focus on finding the right primary and long-tail keywords for each page of your website. Then check them against other top-performing pages and competitors. Our team will build a comprehensive report of these keywords and make on-page optimization to each page of your website.
Technical & On-Page Website Audit
Google creates a quality score for each website, and based on this score, decides how it will rank in search results. We run a comprehensive audit to identify and fix your website’s technical issues to improve your visitor’s website experience and increase your Google rankings. This page-by-page audit includes mobile performance, title tags, meta descriptions, sitemap, crawl errors, page speed, internal link structure, and more.
Complete Website Optimization
Your website’s performance is dependent on different elements working in unison. One important element is creating various types of content to target valuable keywords to your organic SEO campaign. Another is ensuring that your site pages include links to other pages on your site. Doing this will help search bots crawl and index your site easily. Another element to consider is images. It’s important that all your images are formatted and optimized correctly because large images will slow down your site performance. We perform a number of website tests to make sure all optimized elements are working properly such as backlink analysis, schema markup, and website migration.
How We Can Help
Our strategy gets your business in front of the right people at the right time. The goal is to implement a long term plan that increases organic traffic and drives more targeted leads to your business. In the process, we will build your domain authority and make it possible to continually rank keywords. We understand what it takes to get long-term results, and we stay current with the core competencies of SEO that will drive traffic to your website and more importantly, get your phone ringing.