Ah, hashtags. You can put 30 of them on your Instagram post and instantly tap into thousands of audiences. It sounds pretty simple, but unfortunately, it’s much more complicated than that. Just like everything else when it comes to social media, a strategy is necessary when it comes to employing the handy pound sign. Here […]
5 Tips for Creative Web Copy
It’s a fact. Almost all websites kind of sound the same. In a world of “vanilla,” we’re lacking the chocolate chips, sprinkles, and whipped cream. If you feel like your web copy needs a makeover — and some added sparkle — then consider splashing in one (or all) of the below strategies. Cut out the […]
5 Ways to Improve Your Click-Through Rate
Chances are, you’re using email marketing frequently to reach your customers. Email marketing is a tried and true way to keep your audience informed and up to date on your products and services. It’s free, it’s easy and let’s face it — we all kind of live within our email inboxes, making it the perfect place […]
How to Channel the Right Voice in Your Social Media Presence
You know your offer. You know your product. You know your goal. But how do you eloquently and effectively communicate all that to your audience? The answer is multi-faceted. So many of us, when we go to write social media copy, start channeling this weird, super-sales voice. All a sudden, we’re a car salesman with […]
3 Blogs Every Writer Should Follow
If you do any kind of writing for a living, then you know the importance of staying well read. Reading frequently allows us to keep our skill-set sharp. It also allows us to be exposed to other writing styles and apply them to our own craft. Whether you’re a freelance writer who writes long-form journalism […]