A well-designed landing page is crucial for converting visitors into leads or customers, serving as the cornerstone of your digital marketing efforts. Whether you aim to generate leads, sell a product, or promote an event, a landing page tailored to your specific goals can significantly enhance your conversion rates. This comprehensive guide walks you through […]
Wix or WordPress? Choosing the Right Platform for Website Building
When it comes to building websites, Wix and WordPress are two big names. They each have their own strengths and ways of doing things. Wix is easy to use, kind of like dragging and dropping pieces into place. WordPress is more flexible and lets you customize a lot. In this blog post, we’ll compare Wix […]
Location Page Essentials: A Beginners Guide
A location page is probably not the first thing you think of when you think of SEO. While they may not be the most attention-grabbing aspect of digital marketing, location pages can be extremely beneficial for website visibility. If you’re a small business owner looking to boost your online presence, you’ve landed in the right […]
Web Traffic: Evaluating and Increasing Website Visits
Your website is the only salesperson that works 24/7. That’s why content and a well-built site are so important. Your website is there for a reason. It helps grab the attention of potential customers, provides key information, and is the first impression many will have with your company. If you’re a small business owner, understanding […]
Web Accessibility: Its Role in Customer Experience and Retention
There are 42.5 million Americans with disabilities, and 75% of Americans with disabilities report using the internet daily (Pew Research Center). That’s a large demographic that may not be able to use your website if it is not accessible. Think about when you are on a website. If it’s slow, has errors, and other problems […]