Google’s Page Experience Update

Google's Page Experience

Google’s Page Experience Update is coming in May. Let’s say it again “GOOGLE’S PAGE EXPERIENCE UPDATE IS COMING” in May.  This update encompasses what Google is calling the Core Web Vitals.  A lot of people are taking a wait-and-see approach to this update because of Google’s history.  We think this a big mistake and let […]

What is Search Intent?

Search Intent

Search intent, simply put, is the purpose behind what users are searching for. When they come to Google or another search engine, are they wanting a question answered? Are they looking to purchase a product? Are they looking for a specific website? If you can key in on the true purpose behind their search, you’ve […]