Google Display Ads vs Search Ads: Knowing the Difference

google display ads

Advertisers spend millions of dollars every year on Google Ads for one simple reason: they work. But the next question is, which type of Google ad is better for your business? To help you avoid wasting your marketing dollars, we are going to explain the differences between Google Display Ads and Search Ads and how […]

Google Update: New Advertising Features

Google update

The beauty of Google Ads is that it continues to evolve to keep up with how customers interact with brands. Google understands the customer journey, and its goal is to optimize ad campaigns to keep up with consumer behaviors. In an effort to provide new and innovative ways to capture the attention of potential customers, […]

The Basics of Pay Per Click Advertising Part 2

pay per click advertising

Last week we started our deep dive into the world of pay per click (PPC advertising). We started by sharing what PPC is, common terminology you’ll need to know, the best platforms to advertise on, and the benefits of PPC. Today we’ll be teaching you how to set up your first advertising campaign and best […]

The Basics of Pay Per Click Advertising

PPC ads

Over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017. It’s a huge market with the potential to reach thousands of new customers. Pay-per-click marketing is one of the most used online marketing tools. At the same time, one of the least understood. Pay per click is one of the […]