Meta, aka Facebook, recently announced they are consolidating all their automation products into one unified suite called Meta Advantage. The intent is to allow advertisers to automate parts or all of their campaigns in one place. So what’s the benefit of using Meta Advantage and why should we care? Let’s break it down. The Meta […]
The beauty of Google Ads is that it continues to evolve to keep up with how customers interact with brands. Google understands the customer journey, and its goal is to optimize ad campaigns to keep up with consumer behaviors. In an effort to provide new and innovative ways to capture the attention of potential customers, […]
Last week we started our deep dive into the world of pay per click (PPC advertising). We started by sharing what PPC is, common terminology you’ll need to know, the best platforms to advertise on, and the benefits of PPC. Today we’ll be teaching you how to set up your first advertising campaign and best […]
Over 7 million advertisers invested a total of $10.01 billion into PPC ads in 2017. It’s a huge market with the potential to reach thousands of new customers. Pay-per-click marketing is one of the most used online marketing tools. At the same time, one of the least understood. Pay per click is one of the […]
Is it better to advertise through Google or Facebook? Which will provide a better ROI? Well, it depends. The main difference between Google Ads vs Facebook Ads is how the products/services are presented to consumers. In simple terms, Facebook Ads tend to focus more on brand reach, while Google Ads focuses more on lead conversions. […]
