Is it better to advertise through Google or Facebook? Which will provide a better ROI? Well, it depends. The main difference between Google Ads vs Facebook Ads is how the products/services are presented to consumers. In simple terms, Facebook Ads tend to focus more on brand reach, while Google Ads focuses more on lead conversions. […]
Digital technology is constantly evolving, as new devices are released, and the internet grows, so does our tendency towards instant gratification. We are accustomed to quick results, and we desire convenience. The same experience is typically expected when it comes to digital marketing. Unfortunately, that is not the case, and we have seen businesses pull […]
If you’re in the digital marketing world, chances are you’ve heard the phrases “pay-per-click” or “cost-per-click” thrown around a few times. They’re one in the same, and they have the power to get your product in front of your audience — a lot. In simple terms, pay-per-click (PPC) is an internet advertising model that’s used […]
