Google Ads Checklist: Getting Started with Google Ads

Google Ads

Google Ads, Google’s online advertising platform, allows businesses to display ads on Google’s search results pages and across its network. This powerful tool can dramatically increase visibility and drive targeted traffic to your website if used correctly. However, launching a successful ad campaign involves careful planning and a clear understanding of the platform’s features. To […]

Beginner’s Guide to Search Ads

Beginner's Guide to Search Ads

Search ads, often called Google Ads, are the special listings you see at the top and bottom of search results. They work like this: when someone clicks on the ad, the advertiser pays a small fee. In this Beginner’s Guide to Search Ads, we’ll cover the basics of search ads, like how they work and […]

PPC Ads: How Do I Use Ads to Get More Calls?


As digital marketing specialists, we often encounter local business owners who are hesitant about investing in advertising, especially pay-per-click (PPC) ads. We understand that it can be daunting, but utilizing ads can be a powerful move, especially for small businesses. A well-structured and optimized ad can increase brand awareness and generate more calls. So, how […]

Cost Per Click: Understanding and Leveraging This Powerful Marketing Metric

Cost Per Click

Capturing your audience’s attention is not easy in today’s digital age. Endless online advertisements and the popularity of social media platforms make it difficult to stand out from the crowd. This is where Cost Per Click (CPC) comes in. This game-changing strategy allows businesses to create meaningful connections that turn clicks into tangible growth. Let’s […]

Google Testing AI Tools to Help Create Ad Campaigns

Bill Gates predicts that given the drastic jump in AI use, top AI agents will replace search and shopping sites. He says, “You’ll never go to a Search site again. You’ll never go to Amazon.” Bill Gates suggests that AI could completely reinvent how we search and shop online. He warns that it could make […]