Why should you care so much about SEO (Search Engine Optimization)? Well, simply put, SEO helps make your website more visible, which leads to more traffic and more opportunities to convert prospects into customers. There’s A LOT to it. But that doesn’t mean you shouldn’t know the basics. This knowledge can empower you to incorporate […]
Coming up with new material repeatedly can be exhausting. Additionally, sometimes we create content that’s so good; it needs to be viewed again and again. That’s exactly what repurposed content can achieve. Today we will discuss the benefits of repurposing content you have created and show you several easy ways to repurpose content to help […]
There’s no magic formula when it comes to generating more leads. However, establishing a combination of lead-generating concepts will help you nurture and grow relationships with potential buyers. This will ultimately provide your business with credibility and long-term value, which can, in turn, convert into customers. As a business owner, you should already see the […]
The Google Search Quality Rater just got a major update within its guidelines. The popular acronym E-A-T just got another E, which stands for experience. First-hand experience will now play an important role in Google’s search rankings. This now makes four rating criteria that Google will be looking for when evaluating the credibility and relevance […]
There’s a prime piece of real estate sitting on your website. You may not have heard of the term “above the fold,” but it serves an important role in your web design. When utilized correctly, you’ll be doing yourself a huge favor in terms of usability and engagement and ultimately increasing your engagement rates. You […]
