Google’s guiding principle of E-A-T, which stands for expertise, authority, and trustworthiness, is to determine the value and quality of content on the internet. E-A-T isn’t an update or algorithm per se but more a measuring signal to Google for how much they can trust the quality of the content on a given website. The […]
With every Apple iOS update, you can hear a collective gasp from marketers wondering how it will impact their ability to reach consumers. With all the privacy guidelines and tracking capabilities changing the ways we collect data, it was only a matter of time before email marketing would be impacted. In the latest iOS 15 […]
Whether it’s a restaurant, a new product, or a repair service, we all check out online reviews first to see what others are saying. A lot of businesses understand the importance of online reviews, but they may not understand exactly WHY they are so important to your online presence. So today we’re going to share […]
Many users have noticed recently that their Google Business Profile local reviews are not showing up. Users are leaving reviews; however, they are not being posted. If you visit the Google Business Profile Forum, you’ll see an extensive thread of user complaints about the issue. In a recent statement, a Google spokesperson responded that: “Google […]
A recent study from Zyppy.com concluded that out of 81,000 title tags, Google rewrote 61.6% of title tags to some degree. This can be very frustrating for content writers who spend a lot of time and effort maximizing their content for SEO. But, there’s light at the end of the tunnel. There are certain factors […]
