Understanding how to perform keyword research effectively is essential for anyone looking to enhance their online presence and drive traffic to their website. Keywords and analytics are the foundation of search engine optimization (SEO), acting as the bridge between what users are searching for and the content that websites provide. By identifying the right keywords, […]
How to Leverage Customer Reviews and Testimonials to Boost Your Online Reputation
Customer reviews and testimonials to boost your online reputation can build trust with potential customers. By encouraging satisfied clients to share their experiences, you create valuable social proof that can influence others’ purchasing decisions. Highlighting positive online reviews, including Google reviews, on your website, social media, and other review platforms helps establish credibility and showcase […]
Apple Maps iOS 15 Update
Apple has been promising some major updates to the Apple Maps iOS system. This September those changes finally rolled out to users and it’s important for businesses to take notice. In the past, people have heavily criticized Apple for the “major updates” that have fallen flat. With competitors like Google Maps and Waze, people have wondered with Apple […]
Social Media Commerce, Is It for You?
Social media was a massive turn in how eCommerce companies did business. Being able to market directly to users where they spend their time online was huge! Today more than ever, it’s a huge bolster to companies. Now, companies are starting to have the opportunity to sell to consumers directly through social media channels. Customers […]
How to Create Powerful Cornerstone Content
Cornerstone content, otherwise known as evergreen content, is the heart of your website. It consists of the best, most important articles on your site. These pages or posts are the ones you want to rank highest in on search engines. Cornerstone articles are typically longer, informative articles. They also combine insights from different blog […]