Why Reviews Matter

Imagine this. There’s a new restaurant in your neighborhood. You take your family out on a Friday night, eager to try the new establishment. After patiently waiting for a table, you’re finally greeted by your waiter, who forgets the night’s specials and fails to refill your drink throughout the meal. When your food finally arrives, […]

The Importance of Not Always Selling on Social Media

Social media advertising has witnessed a massive boom in recent years. It’s almost impossible now to search for a product and not see it follow you with sponsored ads across every platform. Facebook, Instagram, Twitter, Pinterest, Snapchat — all the major players are using your information to serve highly relevant ads based on your interactions. When […]