Ah, hashtags. You can put 30 of them on your Instagram post and instantly tap into thousands of audiences. It sounds pretty simple, but unfortunately, it’s much more complicated than that. Just like everything else when it comes to social media, a strategy is necessary when it comes to employing the handy pound sign. Here […]
5 Tips for Creative Web Copy
It’s a fact. Almost all websites kind of sound the same. In a world of “vanilla,” we’re lacking the chocolate chips, sprinkles, and whipped cream. If you feel like your web copy needs a makeover — and some added sparkle — then consider splashing in one (or all) of the below strategies. Cut out the […]
The BEST Tips for Creating a Content Calendar
We’ve all heard it said before…for an effective social media presence, you must have a content calendar. We’ve also all thrown our hands up in the air and said, “What the heck does that even mean?” To put it more simply, you need to know what you’re posting and when you’re going to post it. […]
5 Ways to Improve Your Click-Through Rate
Chances are, you’re using email marketing frequently to reach your customers. Email marketing is a tried and true way to keep your audience informed and up to date on your products and services. It’s free, it’s easy and let’s face it — we all kind of live within our email inboxes, making it the perfect place […]
3 Reasons Why Your Facebook Ads Aren’t Working
You just launched a new set of ads (and shelled out a bunch of money). You sit back, relax, and wait for the leads to pour in. Except, all you hear are crickets. This might be one of the worst feelings ever as a marketer. But, we’ve all been there. Sometimes, Facebook seems to work […]