Introduction to Local SERPs Local Search Engine Results Pages (SERPs) play a crucial role in connecting businesses with potential customers in their immediate vicinity. When users search for services or products with local intent, such as “best coffee shop near me” or “plumbers in [city name],” search engines like Google prioritize displaying results that are […]
How to Optimize Location Pages for SEO
For any business with multiple locations, creating location pages for each area is a great way to boost your local visibility. Not only is this beneficial for your potential customers, but it’s also an important local SEO factor with search engines. The content and keywords you include on these pages will help build trust and […]
Google Business Profile Features You Need to Know About
Google Business Profile (formally known as Google My Business) is an excellent tool for local businesses to turn people who find you on Google into potential customers. Today, we will show you 5 Google Business Profile features that will help make it easy for customers to discover your products or services, connect with your business, […]
How to use Google E-A-T to Improve Your Local Ranking
Google’s guiding principle of E-A-T, which stands for expertise, authority, and trustworthiness, is to determine the value and quality of content on the internet. E-A-T isn’t an update or algorithm per se but more a measuring signal to Google for how much they can trust the quality of the content on a given website. The […]
Google Business Profile Reviews Not Showing Up – Here’s Why
Many users have noticed recently that their Google Business Profile local reviews are not showing up. Users are leaving reviews; however, they are not being posted. If you visit the Google Business Profile Forum, you’ll see an extensive thread of user complaints about the issue. In a recent statement, a Google spokesperson responded that: “Google […]