Marketing 101: Breaking Down The Basics of Digital Marketing

Marketing 101

So, you’ve started a business, or maybe you’re thinking about shaking things up with your current marketing strategy. Well, you’re in the right spot! Today, we’re diving into digital marketing. It’s not just a buzzword; it’s an important tool that can help get your business in front of and connect with potential customers in ways […]

Mission Statements that Encourage Conversion

Mission Statements

Every interaction counts when it comes to running a business, and the competition out there can be fierce. A well-crafted mission statement can really set you apart, guiding potential customers to you based on what makes you unique from all the other brands out there. In this aspect, mission statements can be a powerful tool […]

Are Shrinking Attention Spans Changing the Way We Market?

attention spans

Are shrinking attention spans changing the way we market? Are our attention spans really the problem? We’ve all heard about how our attention spans continually decrease year after year. They say we’re down to only 8 seconds of focus on one thing. While I’m sure we can all agree that we don’t have the same […]

Crafting Successful Advertising Campaigns

Advertising Campaigns

Whether you are advertising on Google, Instagram, or YouTube, the concept is the same: drive more sales. The competition is steep, and finding new ways to attract customers is the name of the game. Technology is giving marketers new abilities to reach consumers, but the ongoing challenge of how to win them over remains the same. […]

Reflecting on Small Business Marketing Trends in 2023

2023 digital marketing trends

As we say goodbye to 2023 and welcome a new year, it’s good to pause and reflect on the key marketing trends that have headlined throughout the year. The past year we’ve seen a growth in marketing tools, innovation, and marketing strategies like never before. Here, we explore some significant digital marketing trends from 2023 […]