The beauty of Google Ads is that it continues to evolve to keep up with how customers interact with brands. Google understands the customer journey, and its goal is to optimize ad campaigns to keep up with consumer behaviors. In an effort to provide new and innovative ways to capture the attention of potential customers, […]
The more positive reviews customers see, the more likely they are to trust a business and make a purchase. Many pest control companies understand the importance of online reviews, but they may not understand how powerful reviews are in gaining more customers. Then there’s the question of how to get more online reviews. Here are […]
If you’re a business looking to advertise but have no idea what social media platforms are right for you, this is your show. We’re going to break down 3 of the top social media advertising platforms: Instagram, Facebook, and YouTube. From these 3, we’ll break down which is best for certain industries and share some […]
Canva has become the go-to design tool for creating customized social media content. With thousands of design templates, images, video clips, and other elements available, it’s easy to understand why it’s a one-stop shop for social media marketers. The success of your social media content lies in its ability to get a response from your […]
Google’s guiding principle of E-A-T, which stands for expertise, authority, and trustworthiness, is to determine the value and quality of content on the internet. E-A-T isn’t an update or algorithm per se but more a measuring signal to Google for how much they can trust the quality of the content on a given website. The […]
