The more positive reviews customers see, the more likely they are to trust a business and make a purchase. Many pest control companies understand the importance of online reviews, but they may not understand how powerful reviews are in gaining more customers. Then there’s the question of how to get more online reviews. Here are 3 ways online reviews can help grow your pest control business and a seamless way to get ongoing positive online reviews.
#1 SOCIAL PROOF DRIVES PURCHASES
Reviews work as a tool of social proof or reassurance of the credibility of your business. Customers are looking for a reason to choose your pest control company over the competition, and you need to give them one. And nothing speaks louder than hearing what other people have to say about you.
Reviews have become a primary source of information that customers use to decide which pest control company to choose. Many won’t even make a buying decision until they’ve read reviews online.
#2 THEY MAKE YOU LOOK TRUSTWORTHY – A BIG SEO FACTOR
Online reviews aren’t just trust signals for customers, they can also be one of your most powerful SEO weapons. Collecting online reviews and showcasing them in multiple places helps improve your SEO efforts. Let’s explain.
Google and other search engines use factors like relevance, trustworthiness, and authority in deciding how well to rank your website. Online reviews are based on people’s experience with your brand, and their review summarizes their trust or lack thereof from that experience. With Google factoring trust and customer experience into their SEO recipe, online reviews provide that exact element they are looking for.
#3 THEY MAKE YOUR BUSINESS MORE VISIBLE – ANOTHER SEO BOOST
Most consumers use search engines like Google and Bing, and even social media channels to search for pest control companies. Search engines have unique ways of indexing, but one common factor is they value fresh and original content. A steady stream of customer reviews helps feed that fresh content machine keeping your pest control business in good standing with algorithms.
When you have a steady pipeline of positive reviews, search engines will boost your pest control website higher in their search results. When you rank higher it means more people will see your website, which leads to more exposure to more people.
HOW TO GET MORE ONLINE REVIEWS
Even with your best customers, reviews can be difficult to get. Therefore, having a system in place to help is so important. If you’re not actively improving your online reputation, you’ll quickly be outdone by your competitors. The key to getting online reviews for your pest control company is by making it easy to build a review funnel for your business. Here’s how.
#1 CREATE BUSINESS PROFILES WHERE REVIEWS ARE AVAILABLE
This includes Google, Bing, social platforms, Yelp, etc. Go to all the review sites that you want to be listed on and make sure you claim an official profile and make it look pretty. When people search for you, a nice little description shows up giving potential customers more information about your pest control business.
#2 CREATE EASY OPTIONS FOR CUSTOMERS TO LEAVE REVIEWS
Most people won’t bother to leave a review unless they are super angry and can’t wait to share their bad experiences. To avoid just having those few angry customers listed, it’s important to make it very convenient for customers to leave a review. One option is by creating a review system, like what we offer our clients.
OUR REVIEW SYSTEM
A review system provides multiple ways to improve the customer experience and gather online reviews by integrating customer feedback options on the sites that matter. When you provide multiple ways to add reviews about your business, you will be able to make a lasting impression with potential pest control customers. Here’s how our review system works:
DISPLAY REVIEWS ON YOUR WEBSITE
The first step is to add and display reviews on your website. Anyone visiting your website will instantly get to see what others are saying about your pest control business. It’s an easy way to build authority about your brand to new prospects.
AUTOMATICALLY CONTACT CURRENT CUSTOMERS
Our review system will load your customer database and automatically contact your current customers to obtain online reviews. This is such an easy and seamless way to reach out to those who already use your service, are most likely satisfied with your business, and are more willing to leave a positive review.
TEXT OR EMAIL OPTION TO SEND TO CUSTOMER
Because people prefer to rate your business in different ways, our system allows you to send a review request via email, text, or both. It is all customizable. You can choose how many requests you want to send out to each customer and the amount of time between requests. You will want to work with us to strategize what is best for your business so you don’t wear out your customers.
SET UP A UNIQUE REVIEW LANDING PAGE
Setting up your own unique landing page to obtain reviews helps you in several ways. You can generate a “leave a review” button anywhere on your website. By doing this you invite people on your webpage to leave a review on the spot. Once the customer clicks the button, they will be redirected to a submission form where they can leave a user rating and provide feedback about their experience.
What’s even more amazing is that with this review page, if a customer leaves a positive review, it will post directly on Google. However, if they leave a bad review, instead of it posting directly on Google, they will be redirected to a separate area, where you will have the opportunity to contact the customer and avoid the bad review posting publicly.
SHARE THE REVIEW LINK TO GENERATE MORE REVIEWS
With an active link, you can broaden your option even more to get more people to get more reviews. Here’s how:
- Send the link directly to your customer via email or text
- Post the link to your social media pages
- Generate QR codes with the link and display them in-store or on promotional material
Create Review Cards with the QR code and distribute them to your sales team or field crew. When they meet face-to-face with customers, they can present this card at the end of the scheduled visit and ask customers to scan the QR code and leave a review on the spot. Review cards can also be a way to incentive your reps to generate more sales. (i.e., the rep with the most positive reviews wins a gift card)
FINAL THOUGHTS
Our online review system is just one of the many ways we help pest control companies grow their business and reach their goals. Whether you are looking to add more techs, increase your service area, or just build awareness about your business, we can help. We make our clients stand out above to competition and make your digital marketing process a breeze. Let’s talk about how we can help your business by scheduling a free consultation with our team.