Google has been relatively slow to the AI chat game, but all that has changed. With ChatGPT being a viral sensation, Google immediately shifted gears into developing its AI alternatives. Google Bard is a new search page currently in the testing phase that offers features similar to ChatGPT. It seeks to combine a wide range […]
How to Market to Gen Z
We’ve all heard of the Boomers – but do you know about the Zoomers? Gen Z is the generation born between 1997-2012. They are between 11-26 years old and are the next generation behind Millennials. Although Gen Z consumers are still young, they will soon become the largest group of consumers – so brands will […]
A Complete Guide to Influencer Marketing
Social media has become quite an effective tool to help brands build awareness and ultimately drive sales. It’s also a platform for influencers to gain a massive following and ultimately drive revenue. Influencers are individuals who have knowledge and authority in a particular niche. They create content that gains followers. As their followers grow, it […]
Key Elements of a Successful Advertising Campaign
Whether you are advertising on Google, Instagram, or YouTube, the concept is the same: drive more sales. The competition is steep, and finding new ways to attract customers is the name of the game. Technology is giving marketers new abilities to reach consumers, but the ongoing challenge of how to win them over remains the […]
Guide to LinkedIn Marketing
Calling all LinkedIn users – this show is for you. This networking platform can be a simple marketing tool for building B2B relationships and generating leads. However, according to a recent poll conducted on LinkedIn, 56% of members found B2B marketing more challenging than B2C marketing. But not to worry, we’re here to help change […]