We’re all guilty of focusing more on ourselves than others from time to time, and businesses are no different. Many companies get so caught up in WHAT they are selling that they pay little attention to WHO they are selling to. Taking that approach can be the kiss of death when it comes to your […]
Landing Page vs Website: Which Do You Need?
You need to make a good first impression to shine online with potential customers, so should you do it through a landing page vs a website, or do you need both? Today we’re going to help you understand the difference between a landing page and a website and the specific purpose they provide to grab […]
Can I Build a Custom WordPress Site Myself?
There’s no doubt WordPress provides everything you need to create a stunning custom website. After all, with all the flexibility and customization options available, it’s the no-brainer choice. Plus, it can support nearly any type of business, including e-commerce stores, blogs, and nonprofits. With all its capabilities, you might be wondering, “can I build a […]
How to Use TikTok for Business
TikTok is a massive social media platform, with users pushing the 1 billion mark. And while many users turn to this platform for creating, watching, and sharing short-form videos, businesses are also using TikTok as a marketing tool to build brand awareness, engagement, and sales. The key, however, is knowing how to leverage TikTok for […]
Google Display Ads vs Search Ads: Knowing the Difference
Advertisers spend millions of dollars every year on Google Ads for one simple reason: they work. But the next question is, which type of Google ad is better for your business? To help you avoid wasting your marketing dollars, we are going to explain the differences between Google Display Ads and Search Ads and how […]