Meta’s Feed Algorithms Explained

Social media platforms are used by more than 4.8 billion people worldwide, demonstrating the enormous potential reach of any content you upload. Understanding the feed algorithm is essential to standing out from the competition with such a large audience. The exposure and engagement of your material are significantly impacted by these algorithms, which determine who […]

The Power of Semantic HTML in Digital Marketing

The phrase “Semantic HTML” is frequently used in the context of web development and digital marketing. But, what exactly does it mean, and why is it so crucial for digital marketers? Let’s dive right in and discuss the significance of semantic HTML in the digital world. What is Semantic HTML? Semantic HTML refers to the […]

Why the Customer Value Journey is More Powerful and Essential Than Ever

The Customer Value Journey is an essential part of digital marketing, focused on understanding your customers to attract and keep customers engaged with your business. We use this 8-step guide to draw consumers through the process from being potential customers to becoming loyal customers that promote your brand. The customer value journey is crucial because […]

Threads: Meta’s New Text-Based Conversation Platform

Have you joined Threads yet? Meta recently released Threads, a new social media platform focused on real-time text-based conversations. It looks and functions like Twitter but with Meta’s flare. It allows for text updates of up to 500 characters, videos, and images. The best part is that it is directly linked to your Instagram account, […]