Google’s AI: Revamp Your SEO Strategy for New Search Experience

Google's AI

Under Google’s AI Project Magi, we now have the ability to explore the popular search engine in a more intricate way; simplifying search for users everywhere. The generative experience is comprised of various parts that enhance all areas of the platform. From the look of the search to the responses and conversation, this is an entirely new way of experiencing what we know as a ‘search engine’. The suspense will continue to build as the new search experience is currently only available by joining the waitlist for Google Labs. This experience is designed to make Google Search even smoother and more efficient.

What will it look like?

The interface will display the AI-generated response at the top, followed by organic search results below. The AI response will include the website links where the information was found to allow you the option to dive deeper into the information on the site. It then provides suggested follow-up questions, or you can ask your own follow-up. If you are in the market for an item, it will give you a list of the top products with the price and a brief description. Although this may sound like what Google offers now, combining it with generative AI brings the information right to you rather than making you dig for it. With Google’s generative experience, Google will know what you are looking for before you do. Let’s take a look at what this new search experience offers and how businesses can utilize this opportunity in the future.

3 ways generative ai can help you search

According to Google, there are 3 main ways that generative AI will alter the way we search.

  1. It will help us get up to speed on new or complicated topics quickly. Search will offer an AI-powered snapshot to help you understand the important elements to take into account. If you’re interested in finding out more about starting your own business, try searching for “Benefits of incorporating your business before freelancing.” You can quickly grasp the big picture before using links to articles to delve deeper.
  2. You can get quick tips for specific questions. There are instances when you have a very specific query in mind and it would be helpful to see a selection of online content. If you discover your favorite vintage sweater hiding in the back of your wardrobe but quickly realize it needs some TLC, look up “How to get a wine stain out of a wool sweater?” on the internet. Search for “How long does it take to get a new passport?” if you need to make sure your documents are current yet are getting ready to travel abroad. With the aid of the internet, you may now quickly obtain hints for the important information you need to be aware of or view a variety of possibilities and go to the next phase.
  3. You can discover a full range of products and variables to consider while shopping. Say you want to decorate your apartment using removable tiles. Simply perform a search for “Peel and stick flooring” to learn about crucial details, such as how simple it is to remove, and to find a list of chic options that include price, user reviews, and links to places where you can make a purchase.

What is this new experience offering?

Google Search Generative Experience (SGE) is a new feature that uses artificial intelligence to provide users with more comprehensive and informative search results. SGE is currently in beta testing but is expected to be rolled out to all users in the coming months.

For small businesses, SGE can be a valuable tool for improving your online visibility and reaching more customers. When a user searches for a product or service that your business offers, SGE can display your business information in a prominent location, along with reviews, photos, and other relevant content. This can help increase your website’s click-through rate (CTR) and drive more traffic to your business.

In addition, SGE can help you to better understand what your customers are looking for and how they are searching for it. This information can be used to improve your website content, optimize your search engine marketing (SEM) campaigns, and develop more effective marketing strategies.

Here are some additional benefits of Google Search Generative Experience for small businesses:

  • Increased visibility: SGE can help your business to appear more prominently in search results, which can lead to increased traffic to your website.
  • More informative results: SGE can provide users with more comprehensive and informative search results, which can make it more likely that they will choose your business.
  • A better understanding of your customers: SGE can help you to understand better what your customers are looking for and how they are searching for it. This information can be used to improve your marketing strategies.
  • More competitive edge: SGE can give you a competitive edge over other businesses that are not using this technology.

How it works

Google’s new search experience uses specialized technology specifically trained to carry out the requests. That being said, it does have limitations or restrictions that the program will not adhere to. According to Google, they are only showing answers for safe searches. A big part of this goes back to YMYL. YMYL stands for ‘Your Money, Your Life’ which is one of the ranking criteria for search rankings. As Google expects its users to follow said guidelines, they are following those same guidelines with this new search experience.  The goal is to focus on informative responses from reliable sources.

The Generative Search Experience for Businesses

If you are a small business owner, you should consider optimizing your website and content for SGE. This means creating high-quality content that is relevant to your target audience and using keywords that are likely to be used in SGE searches. You should also make sure that your Google Business Profile is up-to-date and accurate.

By optimizing your website and content for SGE, you can position your business to be more visible in search results and attract more customers.

  • To stay ahead of the competition. As technology advances, so do the expectations of consumers. Customers are increasingly using search engines to find businesses, and they are looking for businesses that are using the latest technology. If you don’t stay up to date on technology, you may be at a disadvantage to your competitors.
  • To improve customer service. Technology can be used to improve customer service in a number of ways. For example, you can use chatbots to answer customer questions 24/7, or you can use social media to provide customer support. By using technology to improve customer service, you can create a better customer experience and build loyalty with your customers.
  • To reach a wider audience. Technology can help you to reach a wider audience with your marketing messages. For example, you can use social media to target your marketing messages to specific demographics, or you can use pay-per-click advertising to reach people who are searching for products or services like yours. By reaching a wider audience, you can increase your sales and grow your business.
  • To save money. Technology can help you to save money. For example, you can use cloud computing to store your data and applications, or you can use automation software to automate tasks. By saving money, you can free up resources to invest in other areas of your business.

If you don’t stay up to date on technology, you may miss out on these benefits. In addition, you may find it difficult to compete with businesses that are using the latest technology.

Final thoughts

Just months after the release of Google’s AI tool, Bard, Google’s latest project its generative experience has stolen the show. Soon, generative AI search could become the norm, and as a business owner, you need to be prepared for the changes that are coming. With the impending switch from Google Search to the new generative artificial intelligence experience, your approach to Search Engine Results, Google Ads, keywords, and more could be affected. There are many moving pieces in business, especially when large technological advances take place. At Fusion One Marketing, we are an SEO-focused marketing agency that will help you expand your reach and generate leads in the ever-changing world of digital marketing.