In a world of automation, there’s one trend that is giving a faithful nod to the past. Personalization. Human nature craves personalization. If we feel like someone understands us and has our best intentions at heart, then we’re more willing to trust them. It’s how we’re hardwired, and no amount of technology can changes that. […]
Sometimes the biggest barrier to filling your Facebook newsfeed with relevant content is knowing what kind of content to post. Just the task of content generation can send people into a spiral of procrastination — or worse, complete neglect. After taking a good look at some of the best companies out there who are posting on […]
You’ve heard the term SEO tossed around, and you probably understand its importance — but what does it really mean for your business? How can it help you increase your digital presence? SEO (Search Engine Optimization) is the process that determines the visibility of your website in a web search engine’s unpaid results. Type “coffee” into […]
Rome wasn’t built in a day, and neither was great branding. Exceptional branding is marked by easily recognizable imagery supported by even more recognizable messaging. There’s a reason why one of the world’s most popular fast-food chains only has a few colors in their stylebook. McDonald’s knows that its arches and simple color palette are […]
