Search Engine Optimization (SEO) — it’s something every marketer has heard of but not everyone is convinced they need. Ever since the dawn of the Internet, SEO has been on the scene — growing and evolving to become a virtual beast. In basic terms, SEO connects researchers with information they need. It creates a direct […]
The Top 5 Biggest Blogging Blunders
Keeping a current blog is important for any business wishing to engage with their customers on a more personal level. Blogs add value to your website and provide a natural way for producing authentic content. Not every blog post, however, will strike Internet gold. No matter what industry you work in, these are some common mistakes that […]
Should I be Spending Money on Facebook Ads?
Rewind a couple years and the term “Facebook ads” was rarely uttered among marketers. Times have changed. With companies shelling out thousands of dollars on Facebook advertisements, we have to wonder, does it really work? The answer is twofold. It all depends on the size of your business, your budget and ultimately what you’re offering. […]
How to Create a Great Email Signature
How many emails do you send every day? Some studies suggest the average worker sends about 40. Forty! That’s a lot of correspondence. It’s also a lot of opportunity to show your brand in the best light and get people to opt in to whatever campaign you’re promoting. Email signatures should be short, aesthetically pleasing […]
10 Struggles Only Marketers Understand
Let’s be honest. Digital Marketing can be a volatile place. Algorithms are constantly changing. Facebook launches a new feature every other day. Your phone storage is constantly maxed out. The list goes on and on. Luckily, we’re all in this together — and sharing a good laugh about it all can definitely alleviate some stress. […]