What matters when it comes to website optimization and improving your online rankings? We’re going to give you a step-by-step guide on what your website needs to have to boost its SEO rankings and examples of how to do it. Welcome to Marketing and a Mic. We’re here to give you a variety of digital […]
Title Tags – How to Beat Google Title Rewrites
A recent study from Zyppy.com concluded that out of 81,000 title tags, Google rewrote 61.6% of title tags to some degree. This can be very frustrating for content writers who spend a lot of time and effort maximizing their content for SEO. But, there’s light at the end of the tunnel. There are certain factors […]
Evergreen Content: What It Is and How To Create It
Evergreen content is content that stays relevant throughout time. It revolves around topics that are still useful, informative, and relatable to readers. As a result, evergreen content tends to be shared, ranked, and referenced over and over. By staying “fresh,” it continues to drive traffic long after it’s published, giving you a nice boost in […]
Google Ad Trends That Will Put You On Top
How will new privacy guidelines, improved machine learning and automation, and other significant Google trends impact your online ads? We will walk through some new Google Ad capabilities, so you can put your best foot forward when creating impactful ads. Welcome to Marketing and a Mic. We’re here to give you various digital marketing tips, […]
Google Posts: A Beginner’s Guide
If you’ve already set up your Google Business Profile, good for you. Having a GBP is a major step in your business being found on the internet. Now you can utilize one of the more simple and direct ways to connect with your customer: Google Business Profile Posts. In this article, we’re going to dive […]