You know your offer. You know your product. You know your goal. But how do you eloquently and effectively communicate all that to your audience? The answer is multi-faceted. So many of us, when we go to write social media copy, start channeling this weird, super-sales voice. All a sudden, we’re a car salesman with […]
The Value of the Beginner Mindset
You know the feeling when you embark on a new goal? You’re amped up. You know where you’re going and you know what you have to do to get there. You’re also completely clueless because you have zero experience because you’re a beginner. At some point in our lives, we’ve all been beginners. We were […]
One Simple Exercise that Generates More Social Media Content
In a social media rut? It happens to us all. We run out of fresh ideas and are left with a blank social media content calendar. It’s a syndrome that happens when you stay too close to the product and forget how to approach your marketing like an outsider — like your customer. If you […]
Why You Should Have a Brand, Not a Business
What’s the difference between a business and a brand? Not much — except one key quality: Personality. Sure, a business has personality. But a brand IS personality. There’s a big difference. People buy your product because of your brand, not your business. Think about it. We buy certain products because we associate that product with a […]
Strategies to Simplify Your Daily Workflow
Have you ever noticed how some people seem to “do it all?” They accomplish a long list of tasks every day and don’t even seem to break a sweat. Chances are, these people we love to hate are executing one of the below strategies to simplify their workflow. Simplifying your workflow can have an extreme […]