5 Social Media Strategies that are Wasting Your Time

Marketers love strategies. Search “marketing strategies” and you’ll see countless pages of articles claiming to have the latest and best strategy you have to try now. And while having a solid marketing strategy in place is crucial to lead generation, marketers can easily get bogged down by the sheer volume of “marketing tricks” out there. […]

Your Brand Colors: Find Out What They Mean

Whether you realize it or not, your brand colors say a lot about your company. Colors have the power to evoke emotions — both good and bad. If you’re thinking about picking out your brand colors or revising your current colors, consider these common associations and what they mean. Blue: Sincerity Brands that use blue […]

First Impressions Matter: The Importance of a Responsive Website

Whether we mean to or not, we make snap judgements about others all the time. Websites are no different. Within a few milliseconds after visiting a website, we start judging. Most of that judgement is subconscious. We assess the overall design, navigation capability and content style. Studies say it only takes about 50 milliseconds (0.05 seconds) […]