Engagement vs. Reach vs. Impressions: What Does It All Mean?

User interaction with your social platforms has become a necessity in getting recurring content in front of your target audience. In a perfect world, every follower would see every piece of content you put out. However, with the social media algorithms, it’s not that simple. Algorithms are the social platform’s way of sorting posts in […]

5 Quick Tips for Better Mobile Videos

Years ago, a filmmaker or videographer wouldn’t dare shoot a video with their smartphone. But that’s all changed. Smartphones have improved their video quality capabilities so much in recent years that they are being used more and more in shooting high-end videos. With features such as 4K, raw, and slow-motion shots, this pocket-sized production device […]

How to Start a Podcast

Compared to other mediums, podcasts are relatively new, so there are tons of opportunities for you to show off your business on this platform.  According to a recent blog on https://www.buzzsprout.com/, there are just under one million podcast episodes compared to over 500 million blogs and 31 million YouTube channels. Of course, some categories are […]