Coming up with new material repeatedly can be exhausting. Additionally, sometimes we create content that’s so good; it needs to be viewed again and again. That’s exactly what repurposed content can achieve. Today we will discuss the benefits of repurposing content you have created and show you several easy ways to repurpose content to help you reach new audiences and get an SEO boost.
Welcome to Marketing and a Mic. We’re here to give you various digital marketing tips, trends, and useful guides to help your business get results. Repurposing content involves transforming existing content into different formats to reach new audiences or different goals.
Why Should I Repurpose Content?
You’re first thought might be, “isn’t this cheating or just repeating content?” Far from it. Repurposed content is reworking your existing, high-quality content and presenting it differently to reach more people. You’re not being repetitive; you’re using content you’ve already created, giving it new life, and ensuring it reaches everyone based on how they prefer to receive content.
Not only are you expanding your reach, but you’re saving yourself time. You already did the work and knew the content performed well with your audience. So instead of starting the creative process all over again, save yourself time by reshaping content that already worked well.
It can also give you a boost in your SEO. When you have multiple pieces of content centered around similar targeted keywords, search engine crawlers will recognize you as a source of authority. It also improves your online visibility – another SEO factor. By creating multiple forms of content, you’re establishing a consistent online presence across multiple platforms authentically.
You’re not just recreating content for the sake of it. You’re putting out valuable resources in multiple different forms that provide value to multiple numbers of users. And as we mentioned before, different forms of content separated out on different channels help you reach different audience groups – aka more potential customers.
How to Repurpose Content
Now for the fun part – how to repurpose your content. This is where creativity comes into play. Whether your content comprises mostly blogs or mostly videos, you can repurpose your hard work in multiple ways. One of the best aspects of a blog is how packed it is with information. You’ve likely touched on several points within a blog, giving you much material to work from.
Create a Video from Your Blog
One simple way to repurpose a blog is to convert it into a video. Pull one or a few main points from your blog and turn them into a visual guide.
You can use graphics to make your points or a person demonstrating your message visually. Break up your points into small segments to use as Reels or video shorts, or create a longer video to post on your YouTube Channel.
Create an Infographic
Is your blog full of useful data or stats? If so, an infographic is a great way to repurpose your content for those consumers that appreciate visuals and data highlights from the most important parts of your blog. You can place infographics within your blog post and post them on social media.
Create an eBook
Free and downloadable content is very popular with consumers and helps build on your credibility as a reputable resource. It’s also a great way to leave a positive impression on users who haven’t quite committed to using your brand. You can take one blog or similar blogs and offer the eBook as a more in-depth discussion of your created content.
eBooks can be displayed on your website as a resources page that consumers can access and download by inputting their name and email. With an eBook, you’ve not only provided valuable information to the end user, but you’ve also gained their contact information for future touch points.
Create a podcast episode
If you’ve done the work in creating a blog, consider turning that blog into a script that you can use on a podcast.
This is another way to reach a new audience that prefers audio vs. video or reading articles. You could also invite guests on your podcast or industry experts to help create more interest and conversation from your content.
Create Twitter Threads
Twitter threads are a highly consumed content type and one that sparks a lot of retweets and conversation. Instead of thinking of new ideas, pull some takeaways from your blog posts and use Twitter threads. The easiest way to do this is to find any part of your blog that includes headers or bullet points and then make each separate point stand alone within your thread.
Turn your Twitter Chat into a LinkedIn Post
If you’re using Twitter for a lot of chat and conversation, maximize its potential on other platforms. Fine-tune your conversation into a more story-telling angle, then post it on LinkedIn. LinkedIn has been using more long-form content for posts – and doesn’t have character limitations like Twitter. One way to use it in a LinkedIn post is by simply copying and pasting it into the text box. Another way is by repurposing it into a carousel to give your story a visual element.
Design checklists from written content
Take your long-form blog or any of your written content and turn it into a checklist, cheat sheet, or template. This makes it simple for your readers to digest your information into a shorter form outline to use as a quick reference. Like eBooks, you can create customized templates that can be downloaded from your website.
Create a newsletter from your blog
Yet another way to reach new audiences is by creating a newsletter from your blog posts. Newsletters are a great way to capture potential leads and deliver useful content directly to users’ inboxes. LinkedIn also provides an option for businesses to create a newsletter where they can deliver content to all their followers. This is a great way to make your blog travel beyond the walls of your website and reach even more people who would be interested in your content.
Create a webinar
You’ve likely posted a lot of valuable information within your industry. Information that could be well-received if reformatted into a topic-rich webinar. People love how-to’s, and demonstrations and webinars are a great way to turn your content into a visual slide presentation. Schedule a webinar where you can capture contact info via participant registration. These participants get the benefit of learning new information, and you get the benefit of obtaining new potential customers.
Create Social Media Posts
The options are endless when it comes to social media posts. Take a google review and create a visual testimonial in the form of a social post. You could use an interesting quote or stat from a blog article as a social media post. Pull 4 of the main points from a blog article and repurpose them into a carousel. You could even repurpose the Title of your blog into a question to post and ignite conversation or comments. Make a week-long series of posts from your blog. Post a new topic or subject from your blog daily or use it in a Q&A format on your social pages.
There are many benefits to repurposing your content, including:
- Saving time on content creation
- Expanding your reach beyond one channel
- Getting more life out of content that’s already performing well.
- Cater to the needs of multiple audiences.
- Creating more content on a consistent basis
- For a set fee, they will help promote your product or service to their large following
The content you choose to repurpose must still have relevance and be useful. Anything outdated should be left on the cutting room floor.
It’s also helpful to add a bit of new information to your existing content when you repurpose it. This helps to give it added value and make it more original again.
Overall, repurposing content can help you make the most of your existing content and reach new audiences with minimal effort. By experimenting with these different formats and platforms, you can find new ways to engage your audience and achieve your marketing goals.
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