Web Accessibility: Its Role in Customer Experience and Retention

web accessibility

There are 42.5 million Americans with disabilities, and 75% of Americans with disabilities report using the internet daily (Pew Research Center). That’s a large demographic that may not be able to use your website if it is not accessible. Think about when you are on a website. If it’s slow, has errors, and other problems […]

10 Web Design Mistakes Every Small Business Should Avoid

web design mistakes

The Internet offers limitless opportunities for businesses, both big and small. For many small businesses, having an online presence isn’t just an option—it’s a necessity. Your website acts as the digital storefront for your business, and as with any storefront, first impressions matter. A well-designed website can attract more customers, improve conversions, and increase your […]

Google Analytics 4 Tutorial

Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google Analytics. It is more comprehensive and flexible than previous analytics platforms and can be used to track website and app traffic, measure user engagement, and understand customer behavior. Google Analytics 4 is the next level of analytics. It is the newer variation of the tool […]

A Beginner’s Guide to SEO

seo marketing

Why should you care so much about SEO (Search Engine Optimization)? Well, simply put, SEO helps make your website more visible, which leads to more traffic and more opportunities to convert prospects into customers. There’s A LOT to it. But that doesn’t mean you shouldn’t know the basics. This knowledge can empower you to incorporate […]