The Evolving SERPs and What to Focus On


Maintaining a prominent presence in Search Engine Results Pages (SERPs) can be a challenge. SEO changes often but preparing your strategy for these key areas can help you face SERP pages confidently. Search Engine Results Pages (SERPs) have come a long way from the simple lists of blue links that they once were. Today, they […]

SEO Mistakes and How to Avoid Them

seo mistakes and how to avoid them

SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google, so more people can find and visit your site when they search for relevant topics or products. SEO plays an important role in determining whether your website shines on the first page of search results or gets […]

Reflecting on Small Business Marketing Trends in 2023

2023 digital marketing trends

As we say goodbye to 2023 and welcome a new year, it’s good to pause and reflect on the key marketing trends that have headlined throughout the year. The past year we’ve seen a growth in marketing tools, innovation, and marketing strategies like never before. Here, we explore some significant digital marketing trends from 2023 […]