Google Analytics 4 Tutorial

Google Analytics 4

Google Analytics 4 (GA4) is the latest version of Google Analytics. It is more comprehensive and flexible than previous analytics platforms and can be used to track website and app traffic, measure user engagement, and understand customer behavior. Google Analytics 4 is the next level of analytics. It is the newer variation of the tool […]

A Beginner’s Guide to SEO

seo marketing

Why should you care so much about SEO (Search Engine Optimization)? Well, simply put, SEO helps make your website more visible, which leads to more traffic and more opportunities to convert prospects into customers. There’s A LOT to it. But that doesn’t mean you shouldn’t know the basics. This knowledge can empower you to incorporate […]

Top Consumer Behavior Trends to Watch For

consumer behavior

How do customers want to shop in 2023? Your marketing strategy may be improving your online presence and bringing in more leads, but is your business aligned with their purchasing habits? Getting more visitors to your site isn’t always enough to increase revenue. Analyzing consumer behavior can give you clear insight into how your shopping […]