Google’s Helpful Content Algorithm Update

Google's Helpful Content Algorithm

Google’s new helpful content algorithm update has rolled out, and the initial response was a tad underwhelming. However, Google also announced this update isn’t done and will continue to be tuned and refined.  While this update may seem quiet so far, it shouldn’t be ignored. In this article, we’re going to lay out what this […]

Google Search Quality Rater Guidelines: New Updates

Google announced several updates to their Search Quality Rater Guidelines, and it’s pretty clear what they are trying to accomplish. In this article, we’ll break down what’s changing and get a better understanding of what algorithms Google wants to see as it relates to E-A-T.   What is Google Search Quality Rater? There are over […]

Achieve Business Goals Using the CIGAR Method

We’ve come across a great process of self-discovery to help you determine the current realities of your business, what your ideal outcome would be, and action steps to get where you want to go to achieve business goals. Like all good things, this methodology was too good not to share. Today we’re going to talk […]

How Schema Markup Can Improve Site Performance

Have you noticed how refined Google’s search results have become? Whether it’s the key ingredients to a great apple pie or how to sand down hardwood floors, Google has fine-tuned its content by providing the precise answer you need without you having to sift through loads of content. Google has been working overtime to get […]