Maintaining a prominent presence in Search Engine Results Pages (SERPs) can be a challenge. SEO changes often but preparing your strategy for these key areas can help you face SERP pages confidently. Search Engine Results Pages (SERPs) have come a long way from the simple lists of blue links that they once were. Today, they […]
SEO Mistakes and How to Avoid Them
SEO, or Search Engine Optimization, is the process of improving your website’s visibility on search engines like Google, so more people can find and visit your site when they search for relevant topics or products. SEO plays an important role in determining whether your website shines on the first page of search results or gets […]
Social Media Trends for 2024: What Marketers Can Expect
As we all know, social media can change pretty often, but one thing doesn’t change and that’s the popularity of these platforms. In 2024, the landscape continues to evolve at a rapid pace, presenting both opportunities and challenges for marketers. In order to stay relevant and on top of trends, marketers need to know what […]
Reflecting on Small Business Marketing Trends in 2023
As we say goodbye to 2023 and welcome a new year, it’s good to pause and reflect on the key marketing trends that have headlined throughout the year. The past year we’ve seen a growth in marketing tools, innovation, and marketing strategies like never before. Here, we explore some significant digital marketing trends from 2023 […]
Small Business Owner Checklist for Success Part 2: Social Media Logins, Website Checklist, and General Business Account Access
Life can change in the blink of an eye. In the face of an unexpected situation, being prepared could be a lifesaver. As a small business owner, it’s important to know what is going on with your business. Whether that is knowing your social media passwords, website hosting details, or how to access different tools. […]