LinkedIn is undoubtedly the largest and most powerful professional networking tool. Founded in 2002 by Reid Hoffman, LinkedIn has risen to digital stardom by being the go-to source for job seekers and employers. What most people don’t realize, however, is that LinkedIn can also be used to grow brands.
Whether you’r seeking to find qualified employees or you want to share thoughts and start a conversation, LinkedIn is a great tool to use for growing your business. Here are 5 ways you can start growing your brand on LinkedIn today:
Start with your colleagues
Your colleagues should be your strongest “fan base.” Before you dive into all the details of your profile, start by connecting with your colleagues to gain a loyal following. By connecting with colleagues first, you can grow your “feed” so when you start producing content, more people with see your updates.
Add easy social links
Once you have your business profile set up (see here for more information) share your profile through other outlets, like your email signature or website. The more opportunities people have to see your profile, the more followers you can gain.
Share relevant content daily
This is a big one. Just like any other social media platform, frequent engagement is paramount. Whether you use a scheduling service or post organically each day, make sure your feed stays fresh with relevant content daily.
Study your analytics
LinkedIn offers in-depth analytics that can be used to determine what types of content work best for your business. Once you get the hang of engaging on LinkedIn, check your analytics so you can perfect your strategy.
Reach more people with sponsored ads
If you really want to reach more people, use sponsored ads to connect with your audience. These will allow you to grow your audience and build relationships quickly. Before you begin spending money, however, make sure you’ve researched and developed a strong strategy.