Should I be Spending Money on Facebook Ads?

Rewind a couple years and the term “Facebook ads” was rarely uttered among marketers. Times have changed. With companies shelling out thousands of dollars on Facebook advertisements, we have to wonder, does it really work? The answer is twofold.  It all depends on the size of your business, your budget and ultimately what you’re offering. […]

How to Create a Great Email Signature

How many emails do you send every day? Some studies suggest the average worker sends about 40. Forty! That’s a lot of correspondence. It’s also a lot of opportunity to show your brand in the best light and get people to opt in to whatever campaign you’re promoting. Email signatures should be short, aesthetically pleasing […]