Rewind a couple years and the term “Facebook ads” was rarely uttered among marketers. Times have changed. With companies shelling out thousands of dollars on Facebook advertisements, we have to wonder, does it really work? The answer is twofold. It all depends on the size of your business, your budget and ultimately what you’re offering. […]
How many emails do you send every day? Some studies suggest the average worker sends about 40. Forty! That’s a lot of correspondence. It’s also a lot of opportunity to show your brand in the best light and get people to opt in to whatever campaign you’re promoting. Email signatures should be short, aesthetically pleasing […]
Let’s face it. Most of us rarely have time to sit down and read a book cover to cover. Unless we’re on vacation or sitting in a busy airport, finding quiet time to read is difficult. However, in order to be a relevant marketer, you can’t afford to stop learning. Marketing isn’t a stagnant field […]
You mapped out an awesome marketing strategy a couple months ago— but is it still working? Even the best strategy can go stale. Because trends are always popping up and there are about a million ways to engage an audience, you should always be looking to change things up.If you have a sneaking suspicion that your […]
With more than 500 million active monthly users and 40 billion photos shared to date, Instagram is arguably one of the hottest social media platforms right now. When it first came on the scene in 2010, most marketers dismissed it as a photo sharing tool for teens. Today, however, the app has phased out of […]
