Maybe you’re one of those people who plans out every social media post in detail for the next five weeks. Or, maybe you fly by the seat of your pants and post whenever you have a free second. Hey, we’re not here to judge. Whichever kind of social media “poster” you are, one thing is for […]
Content is king. This a phrase you’ve probably heard preached throughout countless marketing blogs. We’re living in the age of content generation, which means writing skills are more important now than ever. But what if you didn’t go to journalism school? Although having formal training certainly helps, almost anyone can become a decent writer with […]
If design isn’t your thing (hey, the world needs a balance or right-brain and left-brain people) then chances are you’ve teamed up with a design wiz at some point in your business. Working with a creative team to design your website or manage social media can be great. They see things differently than you. They […]
When’s the last time you got really excited to see a newsletter in your inbox? Probably a while ago. Company newsletters can be, well, boring. They usually have a short life span, meeting their ultimate demise in our e-trash. It doesn’t have to be that way, though. Instead of clogging up your newsletters with a […]
Keeping a current blog is important for any business wishing to engage with their customers on a more personal level. Blogs add value to your website and provide a natural way for producing authentic content. Not every blog post, however, will strike Internet gold. No matter what industry you work in, these are some common mistakes that […]
