5 Elements of a Great Newsletter

When’s the last time you got really excited to see a newsletter in your inbox?
Probably a while ago.

Company newsletters can be, well, boring. They usually have a short life span, meeting their ultimate demise in our e-trash. It doesn’t have to be that way, though.

Instead of clogging up your newsletters with a bunch of information, try keeping them short, sweet and relevant. Here are five simple rules that will help liven up your newsletters.

1. Keep it short

Your newsletter should hit the highlights, and the highlights only, of what you’ve been up to lately. If you have something lengthier you’d like your readers to know about, then include a link where they can venture away and learn more. In today’s fast-pace world, bulleted list even acceptable.

2. Add photos

Stick to the old 70% text, 30% imagery ratio when it comes to photos. Breaking up lines of gray text can help guide the reader’s eye and keep them engaged. When it comes to picking out photos, opt for high-quality imagery. (Check out our post on the best websites for free photos here).

3. Include client spotlights

Newsletters are a great time for spotlighting your customers. Testimonials help prove that your business is working and you care about your clients. Make sure to add 1-3 in every newsletter.

4. Give an offer

Running a special promotion? Tell your subscribers about it! Newsletters offer a subtle way to say “hey, we care about you and we want you to know about this deal.” Include the offer somewhere high in the content hierarchy so readers can opt in right away.

5. Test, test, test!

A fool-proof way to make sure your newsletter is perfect with a capital P is to test it multiple times before it hits inboxes. Even the smallest, most pesky, error can slip through if you’re not careful enough.