Running a successful business requires more than just a great idea or a hardworking team. It’s about asking the right questions and having the answers that set the foundation for growth and stability. Here are eight essential questions that every small business owner should be able to answer about their business. Marketing Questions Business Owners […]
PPC Ads: How Do I Use Ads to Get More Calls?
As digital marketing specialists, we often encounter local business owners who are hesitant about investing in advertising, especially pay-per-click (PPC) ads. We understand that it can be daunting, but utilizing ads can be a powerful move, especially for small businesses. A well-structured and optimized ad can increase brand awareness and generate more calls. So, how […]
Location Page Essentials: A Beginners Guide
A location page is probably not the first thing you think of when you think of SEO. While they may not be the most attention-grabbing aspect of digital marketing, location pages can be extremely beneficial for website visibility. If you’re a small business owner looking to boost your online presence, you’ve landed in the right […]
Web Traffic: Evaluating and Increasing Website Visits
Your website is the only salesperson that works 24/7. That’s why content and a well-built site are so important. Your website is there for a reason. It helps grab the attention of potential customers, provides key information, and is the first impression many will have with your company. If you’re a small business owner, understanding […]
Branding 101: Building the Foundation of Your Business Identity
When you’re starting a small business, you might hear the word “branding” tossed around a lot. It sounds fancy and a bit intimidating, and you might wonder if it’s something you should be sweating about. Spoiler alert: You should, but don’t worry, it’s not as complex as it sounds! Our exploration into Branding 101 highlights […]