Page Speed and User Experience – How to Improve Your Website

page speed

  Your website is one of your most powerful marketing tools with customers and search engines alike. Contrary to what you may think, page speed and user experience play a major role in how well your website ranks online. Users don’t have the patience for a website that takes too long to load – this […]

Google’s Helpful Content Algorithm Update

Google's Helpful Content Algorithm

Google’s new helpful content algorithm update has rolled out, and the initial response was a tad underwhelming. However, Google also announced this update isn’t done and will continue to be tuned and refined.  While this update may seem quiet so far, it shouldn’t be ignored. In this article, we’re going to lay out what this […]

Google Search Quality Rater Guidelines: New Updates

Google announced several updates to their Search Quality Rater Guidelines, and it’s pretty clear what they are trying to accomplish. In this article, we’ll break down what’s changing and get a better understanding of what algorithms Google wants to see as it relates to E-A-T.   What is Google Search Quality Rater? There are over […]

How Schema Markup Can Improve Site Performance

Have you noticed how refined Google’s search results have become? Whether it’s the key ingredients to a great apple pie or how to sand down hardwood floors, Google has fine-tuned its content by providing the precise answer you need without you having to sift through loads of content. Google has been working overtime to get […]

SEO Mistakes That Are Hurting Your Rankings – Part 2

seo mistakes

The list continues in Part 2 of SEO Mistakes Hurting Your Rankings. If you missed Part 1 you can go back and read it here. The importance of SEO doesn’t change, however, certain techniques that once worked are no longer as effective. Because there is so much overwhelming information out there, it’s difficult to know […]