There’s a prime piece of real estate sitting on your website. You may not have heard of the term “above the fold,” but it serves an important role in your web design. When utilized correctly, you’ll be doing yourself a huge favor in terms of usability and engagement and ultimately increasing your engagement rates. You […]
Your content needs to satisfy both the user and search engines. There’s no way around it. The SERP (search engine results page) is a crowded place with lots of competition. In order to have any chance of improving your SERP ranking, you need to know what both Google and your target audience are looking for. […]
Video has become the heartbeat of social content online these days, and not just because it’s entertaining. It’s one of the most accessible forms of content readily available to watch anywhere on the internet. Given its popularity, video software tools have become just as accessible to keep up with the ever-increasing market. With so many […]
One of the hardest parts of content creation is coming up with topics to write about. Especially if you’ve been writing for a while. It can be easy to feel you’ve already written about everything you can. That’s where Google Trends comes in! According to Google, Google Trends is, “Google Trends is a website by […]
Cornerstone content, otherwise known as evergreen content, is the heart of your website. It consists of the best, most important articles on your site. These pages or posts are the ones you want to rank highest in on search engines. Cornerstone articles are typically longer, informative articles. They also combine insights from different blog […]
