Evergreen content is content that stays relevant throughout time. It revolves around topics that are still useful, informative, and relatable to readers. As a result, evergreen content tends to be shared, ranked, and referenced over and over. By staying “fresh,” it continues to drive traffic long after it’s published, giving you a nice boost in […]
How will new privacy guidelines, improved machine learning and automation, and other significant Google trends impact your online ads? We will walk through some new Google Ad capabilities, so you can put your best foot forward when creating impactful ads. Welcome to Marketing and a Mic. We’re here to give you various digital marketing tips, […]
If you’ve already set up your Google Business Profile, good for you. Having a GBP is a major step in your business being found on the internet. Now you can utilize one of the more simple and direct ways to connect with your customer: Google Business Profile Posts. In this article, we’re going to dive […]
One crucial aspect of any successful marketing campaign is the ability to track user activity. Without hard data to track, it’s nearly impossible to measure where your website traffic is coming from and the effectiveness of your campaign. UTM codes solve this problem. UTM parameters, or codes, have one purpose: to track where your website […]
Cross-selling and upselling are two brilliant ways to nurture your current customer base and generate more sales. Since existing customers make up most of a company’s revenue, it only makes sense to use methods to boost sales and keep your customers happy. Although upselling and cross-selling have similar outcomes, their techniques are very different. In […]
