Today’s multi-platform eCommerce system requires an integrated data system to match it. Creating a better experience for your customers online means having robust analytics to map the customer’s journey. Google Analytics 4 was introduced to address these evolving measurement standards, and we like what we’re seeing. By July 1, 2023, Google Analytics 3, also known […]
Many users have noticed recently that their Google Business Profile local reviews are not showing up. Users are leaving reviews; however, they are not being posted. If you visit the Google Business Profile Forum, you’ll see an extensive thread of user complaints about the issue. In a recent statement, a Google spokesperson responded that: “Google […]
What matters when it comes to website optimization and improving your online rankings? We’re going to give you a step-by-step guide on what your website needs to have to boost its SEO rankings and examples of how to do it. Welcome to Marketing and a Mic. We’re here to give you a variety of digital […]
A recent study from Zyppy.com concluded that out of 81,000 title tags, Google rewrote 61.6% of title tags to some degree. This can be very frustrating for content writers who spend a lot of time and effort maximizing their content for SEO. But, there’s light at the end of the tunnel. There are certain factors […]
Evergreen content is content that stays relevant throughout time. It revolves around topics that are still useful, informative, and relatable to readers. As a result, evergreen content tends to be shared, ranked, and referenced over and over. By staying “fresh,” it continues to drive traffic long after it’s published, giving you a nice boost in […]
