3 Ways to Instantly Enhance Your Social Media Presence

Social media is breaking barriers left and right. It’s no secret that popular platforms like Facebook and Twitter have penetrated our day-to-day life. Whether you use social media for your business or side hustle, there are several ways to instantly enhance your presence.

These are three of how favorite ways to give your social media presence a little boost: 

1. Follow the right people

At it’s core, social media is about one thing — connecting with others who have similar goals and thoughts as you. Social media offers a way for us to connect with people outside our communities, allowing us to to spark meaningful conversations. Following the right people plays a big role in catalyzing those connections.

It’s easy to think of social media as a one way street. You post something, and others interact with your post. Think of social media, instead, as a two-sided relationship. Follow others who are speaking to your values. You’ll be amazed at how much this can invigorate your creativity and ultimately your brand.

2. Start a conversation

Similar to following the right people, starting relevant conversations can have a powerful effect on social media. Just think of all the hashtag campaigns out there (rememberthe Ice Bucket Challenge?) Starting a positive conversation encourages others to get involved with your message. Try posting open-ended questions to your feed, or encourage others to share your content in an effort to get your (and their) message across.

3. Streamline your imagery

Brand identity is an important thing. By streamlining your imagery (profile photo, cover photo, etc.) your brand becomes easily recognizable on social media. If you’re promoting a personal business, this can expand to your personal profiles, too. Take the time to get professional photos or consult with a freelancer who specializes in brand consistency.