For the home services industry, competition can be stiff. Consumers head online to search for answers, find businesses, and make purchases. So the question is, does your business show up when they do? Knowing how to reach your potential customers online and cut through the competition is the key to any marketing strategy, and the […]
First, it was Tik Tok, then it was reels. Now it’s YouTube Shorts. First released in September 2020, YouTube Shorts are now averaging 30 billion daily views, an increase of nearly 4x since last year. Much like Tik Tok, Shorts have seen a quick rise among viewers and creators alike since its inception. If you […]
Google Business Profile (formally known as Google My Business) is an excellent tool for local businesses to turn people who find you on Google into potential customers. Today, we will show you 5 Google Business Profile features that will help make it easy for customers to discover your products or services, connect with your business, […]
For years, optimizing the Google search term “near me” was a common recommendation to boost your local SEO. However, with Google’s recent updates, this tactic might not be as beneficial as it once was. And businesses incorporating “near me” into their brand name might be doing more harm than good to their SEO strategy. […]
Understanding your competitors is one of the most powerful insights into finding new opportunities for your business. Marketing is all about explaining why you’re different and why you are the best fit for your customer’s needs. In order to position yourself best, you first need to understand what separates you from your competitors. Using data-driven […]
