A great website isn’t made overnight. Extensive planning and thought is required. Functionality and message clarity take time to develop. And while every website is different because every business is different, there are a few common mistakes that are seen across the spectrum. Here are 3 mistakes that we frequently see. 1. Unclear messaging Visitors […]
7 Signs Your Marketing Strategy isn’t Working
Besides the obvious signs, like loss of leads and sales decrease, there are a few tell-tale signs that your marketing strategy isn’t working. Thankfully, these can all be fixed. The first step is acknowledging something isn’t working. Here are 7 signs your marketing strategy is no longer working: 1. Social media engagement is low […]
6 Things to Ask Yourself Before You Redesign Your Website
Nothing says “behind the times” like a website that hasn’t been updated in a while. If your website has a layer of dust on it, you could be missing out on gaining leads and growing your business. Here are six questions to ask yourself before jumping into a complete web overhaul. When was your last […]
6 Characteristics of a Stellar Design Team
If design isn’t your thing (hey, the world needs a balance or right-brain and left-brain people) then chances are you’ve teamed up with a design wiz at some point in your business. Working with a creative team to design your website or manage social media can be great. They see things differently than you. They […]
How to Write a Compelling About Page
The “About Page” is arguably the most personal part of your website. It’s where you take the time to show your company’s personality and share its values. Because About Pages are so personal, they can be difficult to craft. Unlike your Services Page, or your portfolio, you can’t just slap a few bullets on there and […]