Search Engine Optimization (SEO) — it’s something every marketer has heard of but not everyone is convinced they need. Ever since the dawn of the Internet, SEO has been on the scene — growing and evolving to become a virtual beast. In basic terms, SEO connects researchers with information they need. It creates a direct […]
The Top 5 Biggest Blogging Blunders
Keeping a current blog is important for any business wishing to engage with their customers on a more personal level. Blogs add value to your website and provide a natural way for producing authentic content. Not every blog post, however, will strike Internet gold. No matter what industry you work in, these are some common mistakes that […]
The 3 Types of Freelancers
The traditional workforce is rapidly changing. While there are still many who prefer a 9-to-5 gig, there’s a new kind of workforce emerging in the shadows. Freelancing. Many say we’re now in the golden age of freelancing. What was once done “in house” is now being given to a third-party person who may never step foot […]
First Impressions Matter: The Importance of a Responsive Website
Whether we mean to or not, we make snap judgements about others all the time. Websites are no different. Within a few milliseconds after visiting a website, we start judging. Most of that judgement is subconscious. We assess the overall design, navigation capability and content style. Studies say it only takes about 50 milliseconds (0.05 seconds) […]
Your Spring Cleaning Marketing Checklist
Spring is officially here. For most of us, this season signals new growth, longer days and mild weather. It’s also a time to recharge your marketing strategy. Clean out the clutter and dust off your marketing approach with this easy-to-execute list: Do a Content Audit Performing a content audit can help you understand exactly how […]