Spring is officially here. For most of us, this season signals new growth, longer days and mild weather. It’s also a time to recharge your marketing strategy.
Clean out the clutter and dust off your marketing approach with this easy-to-execute list:
Do a Content Audit
Performing a content audit can help you understand exactly how much information, and what kind of information, you have out there. Content audits are great for exposing “holes” in your marketing strategy and identifying areas for improvement. Take stock of what types of content you are posting, what time of day you usually share content and at what volume you are producing content.
Embrace a Content Calendar
If you haven’t already, now is the time to get organized and embrace a content calendar. Make sure to analyze your calendar and make realistic goals. Spring is the perfect time to prioritize your content and set achievable targets for the rest of the year.
Cleanse Your Email Base
Email addresses can clog up quickly. Take time to sort through your email base and eliminate anyone who is no longer a customer or prospective customer. This will give you a clear idea of how many buyers you have and how many more you need.
Weed Out Useless Campaigns
If you started a campaign at the beginning of the year that isn’t successful, now is the time to flip the off switch. Spring is a great time to set new goals and eliminate past failures that hang over our heads and create a gloomy outlook.
Refresh Your Website
This is probably the most important item on your Spring cleaning checklist. Now is the time to change images, advertise new deals and remind your customers that you’re constantly cranking out new content. If your homepage has a header image, swap it out for something new. If you haven’t published any new blog posts in a while, hit your readers with something fresh. A website facelift can make all the difference.