What’s the difference between a business and a brand? Not much — except one key quality: Personality. Sure, a business has personality. But a brand IS personality. There’s a big difference. People buy your product because of your brand, not your business. Think about it. We buy certain products because we associate that product with a […]
Strategies to Simplify Your Daily Workflow
Have you ever noticed how some people seem to “do it all?” They accomplish a long list of tasks every day and don’t even seem to break a sweat. Chances are, these people we love to hate are executing one of the below strategies to simplify their workflow. Simplifying your workflow can have an extreme […]
Why Your Marketing Strategy Won’t Ever Be Perfect
So, is that the most depressing blog title ever? Quite possibly. But it is the truth. Anyone who has been in marketing for a while knows this. The field of marketing is always changing. It’s never stagnant. Algorithms are in a constant state of adaptation and social media is constantly evolving. If you thrive under […]
Why everyone has a product (and why you need to sell it)
Whether you sell a tangible thing or a service — you have a product. If you’re in business, you have a product. And you need to be selling the heck out of that product. Often times, especially for new business owners, we fall victim to the idea of not wanting to inconvenience others. We don’t […]
Our Favorite (FREE) Creative Resources
Starting a social media presence or website can be difficult when you’re on a shoe-strong budget. Luckily, there is a plethora of free (yes — free!) resources that can help you create a great presence without breaking the bank. These are just a few of our favorites, but feel free to do some digging on […]