If you’re not growing, you’re dying. Alright, those are some strong words. But they’re true. If you’re not growing in whatever area of life you’re looking to excel in (work, marriage, side hustles), then your dreams are dying. It’s not enough to stay motivated for one day. You have to do the hard work even […]
Why your brand needs a private group page
What’s the main goal of social media? Engagement. Engagement encompasses a lot. Likes, shares, comments — these are all ways that your audience can engage with your product. Part of the appeal of having high-engagement rates is being able to gain new followers who might become new customers. Here’s an example — Sally loves a […]
Understanding pay-per-click for Google and Facebook
If you’re in the digital marketing world, chances are you’ve heard the phrases “pay-per-click” or “cost-per-click” thrown around a few times. They’re one in the same, and they have the power to get your product in front of your audience — a lot. In simple terms, pay-per-click (PPC) is an internet advertising model that’s used […]
Why Reviews Matter
Imagine this. There’s a new restaurant in your neighborhood. You take your family out on a Friday night, eager to try the new establishment. After patiently waiting for a table, you’re finally greeted by your waiter, who forgets the night’s specials and fails to refill your drink throughout the meal. When your food finally arrives, […]
The Importance of Not Always Selling on Social Media
Social media advertising has witnessed a massive boom in recent years. It’s almost impossible now to search for a product and not see it follow you with sponsored ads across every platform. Facebook, Instagram, Twitter, Pinterest, Snapchat — all the major players are using your information to serve highly relevant ads based on your interactions. When […]