Whether you sell a tangible thing or a service — you have a product. If you’re in business, you have a product. And you need to be selling the heck out of that product.
Often times, especially for new business owners, we fall victim to the idea of not wanting to inconvenience others. We don’t want to be too “salesy.” We feel like we should stay in our lane, remain quiet, and not make too much noise.
Well, that idea is bogus. There, we said it. BOGUS.
If you have a business that you believe in, then it should be your duty to sell your product. Why? Because you believe that what you offer will truly improve and better your customers’ lives. If you don’t believe this, then you shouldn’t be selling at all.
You’re not only selling a product; you’re also selling a lifestyle. How will your customers’ lives look once they have your product? For example, if you sell nutrition bars, then you’re also most likely selling a healthy lifestyle. Sure, your marketing should include images of the nutrition bars and content about their nutritional value, but your marketing should also include the type of lifestyle people who purchase the bars would like to attain. Maybe an image of a trail runner, or someone lifting weights at the gym.
Here’s another example. Say you sell web design skills. Even though this is an intangible product, you can ask yourself what kind of images or words come to mind when you think of sleek web design. Maybe it’s a well-appointed office, or a polished-professional looking confident in a conference room (because she has a stellar website to promote her brand).
The main point is, you have to own your product and the lifestyle it embodies. If you’re still trying to kick-start this mindset, then try doing one of the below:
- Make a list of words you would use to describe your product or service. From there, build an image bank of photos that capture those words.
- Look at your competition. How are they selling their product? What are they doing right? What are they doing wrong?
- Look at the customers you already have. What other brands do they follow? What kind of lifestyle are they looking to achieve?
We hope this encourages you to set out to sell your product with confidence. After all, if you believe wholeheartedly in what you do, that will likely resonate with your audience and give them more confidence in what you’re trying to sell, too.