“Create before you consume” is becoming a popular saying among many people who work in the creative field. Basically, the saying means that before you start looking to see what your competitors are doing, you should create from a place that is solely your own. Here’s how this concept could play out in real life. […]
The Power of Pivoting
Change can, well, change everything. When we pivot in business, we open the door for new audiences, new content, new products, and so much more. Think about brands like Apple, Facebook, and Netflix. They listen to what their customer wants, and they customize their products to fit those wants. They know no boundaries. Also, think […]
Social Media Predictions for 2020
With 2020 well on its way (or here — depending on when you’re reading this post), social media predictions are brimming over. We’re all wondering the same thing. What will the new year hold when it comes to marketing and social media? How can we get ahead of the curve and ensure that our brand […]
4 Uncommon Ways to Invest in Your Business
The start of the New Year couldn’t be a more perfect time to establish ways to improve your business (and yourself) moving forward. Traditional ways to invest in your business usually include a lot of money, a lot of work and a lot of time. Hence, they can often feel daunting and fall by the […]
Why You Should Have a Brand, Not a Business
What’s the difference between a business and a brand? Not much — except one key quality: Personality. Sure, a business has personality. But a brand IS personality. There’s a big difference. People buy your product because of your brand, not your business. Think about it. We buy certain products because we associate that product with a […]